April 2000 • ARTISTdirect × Byrne Blood Management


Following an idle conversation where it turned out I was the only person in the ARTISTdirect office in Los Angeles to have heard of British pop sensations STEPS, I embarked on a two year journey working with "superfan" Jack Wallington and their management at Byrne Blood.

As an group focused around larger-than-life personalities and a strong set of radio-friendly singles, the site went through an overhaul with every ongoing variant of their brand, which changed on every release.

Of particular note, I spent many, many hours breaking down TIF files from photo shoots to create animated GIFs of the bands signature dance moves, (i.e, their "STEPS").