Steptacular!
Following an idle conversation where it turned out I was the only person in the ARTISTdirect office in Los Angeles to have heard of British pop sensations STEPS, I embarked on a two year journey working with "superfan" Jack Wallington and their management at Byrne Blood.
As an group focused around larger-than-life personalities and a strong set of radio-friendly singles, the site went through an overhaul with every ongoing variant of their brand, which changed on every release.
Of particular note, I spent many, many hours breaking down TIF files from photo shoots to create animated GIFs of the bands signature dance moves, (i.e, their "STEPS").
![](https://d33wubrfki0l68.cloudfront.net/d697c3d864eb17c1f0bad55c430257bb766f5dad/d8b11/assets/steps-buzz-5e74cd79.png)
![](https://d33wubrfki0l68.cloudfront.net/4016540236305f1125e7fb0adec166935bc0cf45/64b63/assets/steps-news-04399b01.png)