Blending desktop and mobile paradigms
Working closely within the iOS HIG guidelines, the team built out an app that was familiar to existing iPhone users with little learning curve from the native application, while working carefully around app store and carrier limitations.
Throughout my time leading the design of the iPhone app, the product was consistently in the Top 10 of the App Store charts, only ever outsold by such other popular free apps of the time, such as Angry Birds and Pandora.
Apple iOS 4.0 keynote
The application was featured on stage at the 2010 iOS Apple keynote, demonstrating the first public usage of in-app notifications.