Native communications for desktop and mobile
As part of the launch of Windows 10, one of the flagship features was to integrate Skype directly into the native People, Messaging, Phone and a new Video application - acting as a FaceTime and Hangouts competitor in the OS.
Mobile
For mobile we took the approach of integration with the address book, allowing users to automatically find friends who also used Skype. We also worked with the Windows communications team to enable cost-conscious customers to switch between Skype and SMS within a conversation as they saw fit.